Dynamic Content / Merge Tags

Dynamic Content (also referred to as Merge Tags) automatically updates based on the recipient’s information. In ClubOS, dynamic content can be used in email and text campaigns, as well as follow-up scripts.

When a message is sent, these fields are populated with the appropriate data for each recipient. Dynamic content appears in the format {{ }}—for example, {{recipient-first}} for First Name.

 

 

Configurable Dynamic Content

For dynamic content that relies on information not tracked in ClubOS (such as a location’s Instagram URL), these fields must be configured individually for each location. Custom fields are flexible and can be used as needed.

Club Admins can manage these fields by navigating to My Club > Location Settings. If the fields appear as read-only, please contact our Support Services Team to enable editing access or request that our team update the fields on your behalf.

 

Non-Configurable Dynamic Content

All other available dynamic content fields do not need to be configured, as ClubOS will use information contained within the application.

 

Using Dynamic Content

Follow Up Scripts

When configuring follow up scripts, dynamic content can be selected using the drop down menu in the Email and Text script type.

 

Email Campaigns

When creating an email campaign or template you can select dynamic content by selecting 'Merge tags' in the text editor. 

You can also copy the merge tag and insert it into the URL field for images, buttons, video or social media.

 

Text Campaigns

When creating content for a Text Campaign, you can select dynamic content using the ‘Insert Dynamic Tag’ link.

 

 

Full List of Available Dynamic Content

Recipient

  • First Name  {{recipient-first}}
  • Last Name  {{recipient-last}}
  • Agreement Number  {{agreement-number}}
  • Email  {{recipient-email}}
  • Barcode  {{recipient-barcode}}
    • Can be added/edited in a prospect/member's user settings > integration
    • Barcodes can sync from the Member Management System; please check integration overview before using content
  • Join Month Name  {{join-month-name}}
  • Join Month Number  {{join-month-number}}
  • Member Management System User ID  {{user-external-billing-id}}
  • ClubOS User ID  {{clubos-user-id}}
  • Referred by ClubOS User ID  {{referred-by-id}}
    • ClubOS ID of the prospect/member who referred the recipient

 

Assigned Employee (of the recipient)

  • Trainer First Name  {{trainer-first}}
    • Only use if subscribed to Club OS' Personal Training Follow Up
  • Trainer Last Name  {{trainer-last}}
    • Only use if subscribed to Club OS' Personal Training Follow Up
  • Membership Follow Up First Name  {{m-follow-up-first}}
  • Membership Follow Up Last Name  {{m-follow-up-last}}
  • Membership Follow-Up Booking Link  {{m-follow-up-tour-link}}
  • PT Follow Up First Name  {{pt-follow-up-first}}  
    • Only use if subscribed to Club OS' Personal Training Follow Up
  • PT Follow Up Last Name  {{pt-follow-up-last}}
    • Only use if subscribed to Club OS' Personal Training Follow Up

 

Appointment (Membership [only] Appointments of the recipient)

  • Appointment ID  {{appointment-id}}
    • Not recommended for customer facing but can be used as a URL parameter
  • Appointment Start Date  {{appointment-start-date}}
  • Appointment Start Time  {{appointment-start-time}}

 

Referrals (of the recipient)

  • Refer Link {{refer-link}}
    • URL for a club's Club OS Referral; do not use if you have not purchased a Referral Form
  • Referred By {{referred-by}}

 

Recipient Location

  • Location Name  {{location-name}}
  • Location Phone  {{location-phone}}
  • Location Fax  {{location-fax}}
  • Location Address  {{location-address}}
  • Location City  {{location-city}}
  • Location State  {{location-state}}
  • Location Default Email  {{location-default-email1}}
  • Location Secondary Email  {{location-default-email2}}
  • Location Website**  {{location-website}}
  • Location Facebook**  {{location-facebook}}
  • Location Twitter**  {{location-twitter}}
  • Location Instagram**  {{instagram-link}}
  • Location Join Online**  {{join-online-link}}
  • Location Third-Party Book A Tour**  {{third-party-tour-link}}
  • Location Android Member App Download Link**  {{android-member-app-link}}
  • Location iOS Member App Download Link**  {{ios-member-app-link}}
  • Location Member Account Link**  {{member-account-link}}
  • Location Custom Field 1**   {{custom-field-one}}
  • Location Custom Field 2**  {{custom-field-two}}
  • Location Custom Field 3**  {{custom-field-three}}
  • Location ID  {{location-id}}
    • Not recommended for customer facing but can be used as a URL parameter
  • Location Tour Booking Link  {{location-tour-link}}
  • Location External Billing ID  {{location-external-id}}

 

Company (Brand)

  • Club Name  {{club-name}}
  • Website  {{website}}

 

Other

  • Send From Signature  {{signature}}
  • Agreement Number  {{agreement-number}}
  • Current Month Name  {{current-month-name}}
  • Current Month Number  {{current-month-number}}

     

IMPORTANT NOTE: ** Indicates the field needs to be configured before using in campaigns or follow-up scripts.