To successfully register for A2P 10DLC messaging (SMS texting through ClubOS), mobile carriers require that your business website clearly outlines how you collect, use, and protect customer data. If your website does not meet these requirements, your A2P registration may be rejected or delayed.
The guide below explains exactly what you need to have in place.
Ensuring your website properly reflects your messaging practices is one of the most important steps in getting approved for A2P 10DLC texting. Taking the time to set this up correctly will help prevent registration rejections and keep your messaging services running smoothly.
Why This Matters
When you send SMS messages to your members and prospects, mobile carriers (like AT&T, T-Mobile, and Verizon) require proof that:
- You obtain proper consent before texting
- You clearly explain how customer information is used
- You protect customer data
- Customers can opt out of messages
Your website must publicly reflect these practices.
Your Privacy Policy Must:
✅ 1. Disclose What Data You Collect
Clearly explain what customer information you collect, such as:
- Name
- Phone number
- Email address
- Billing information
- Any other personal information collected
✅ 2. Explain How the Data Is Used
You must explain how customer information is used, including:
- Providing services
- Account management
- Appointment reminders
- Customer support
- Promotional messaging (if applicable)
✅ 3. Include Required Messaging Consent Language (Critical)
Your Privacy Policy must clearly state that text messaging opt-in data and consent will not be shared, sold, or purchased.
✅ 4. State That Information Is Not Shared for Marketing Purposes
To comply with CTIA requirements, your Privacy Policy must clearly state that customer information:
- Will not be shared with third parties
- Will not be sold
- Will not be used for third-party marketing
- If this language is missing, your registration may be rejected.
Example SMS Disclosure Language
You may use language similar to:
By providing your mobile phone number, you consent to receive SMS messages from [Business Name] regarding appointments, account updates, and promotions. Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP. For help, reply HELP. We do not share mobile opt-in information with third parties for marketing purposes.
Terms and Conditions Requirements
You must also have a Terms and Conditions (or Terms of Service) page on your website.
Your Terms and Conditions should include:
✅ 1. Description of Services
Briefly describe what your business provides.
✅ 2. SMS Terms (Required for A2P)
Include a section specifically covering:
- Types of messages customers will receive
- Message frequency
- Opt-out instructions (STOP)
- Help instructions (HELP)
- Message and data rate disclaimer
- Customer support contact information
Example SMS Terms Section
SMS Communications: By opting in to receive text messages from [Business Name], you agree to receive appointment reminders, account notifications, and promotional messages. Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP. For assistance, reply HELP or contact us at [phone/email].
Website Compliance Checklist
Before submitting your A2P registration, confirm:
If any of these are missing, your registration may be declined.
Common Reasons A2P Registrations Get Rejected
- Privacy Policy does not mention SMS
- No opt-out instructions listed
- No public website link provided
- Website is under construction or inaccessible
- Copy/paste generic policy that does not mention your specific business
- Missing statement about not sharing mobile opt-in data
Important Notes
- Social media pages alone are not sufficient — you need a website.
- A free website builder (Wix, Squarespace, WordPress, etc.) is acceptable.
- The policy pages must be publicly accessible without login.
- The business name on your website must match your A2P registration.
Our team will review your website prior to submitting your A2P registration to ensure that you can begin texting in ClubOS as quickly as possible.
